BODYARMOR® Sports Drink And Kobe Bryant Team Up To Launch Brand’s Largest Marketing Campaign

Whitestone, NY – April 18, 2018 – BODYARMOR Sports Drink and Academy Award Winner and #3 BODYARMOR shareholder, Kobe Bryant, today announced the launch of the brand’s newest ad campaign consisting of four television spots, digital creative, out-of-home, radio and social executions. The campaign, which is BODYARMOR’s largest campaign to-date, was created by Bryant, who co-directed and wrote all the television commercials.

The campaign features NBA MVP candidate, James Harden; Kristaps Porzingis; Mike Trout and Skylar Diggins-Smith – and communicates clearly the need for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink. BODYARMOR, with natural flavors & sweeteners, potassium-packed electrolytes, coconut water, vitamins and no colors from artificial sources, provides superior hydration for today’s athletes.

The TV campaign debuted Wednesday, April 18th  during the NBA Playoffs on TNT when the James Harden and Kristaps Porzingis spots aired.

 

Links to all spots can be found here:

DALLAS MORNING NEWS

https://sportsday.dallasnews.com/other-sports/wnba/2018/04/18/wings-guard-skylar-diggins-smith-takes-behind-scenes-new-kobe-bryant-directed-bodyarmor-commercial

FAST COMPANY

https://www.fastcompany.com/40560306/bodyarmor-calls-out-gatorade-for-being-your-dads-sports-drink

ESPN.COM

http://www.espn.com/espn/story/_/id/23229304/bodyarmor-ads-written-directed-kobe-bryant-take-aim-gatorade

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