Emeli Sande is so focused on achieving the same impact in the US as she did in her UK that she has started rerecording songs from her Our Version of Events album to suit the very different market. In fact, she even released a new version of her “My Kind of Love” video.
Building on the slightly tweaked production on the track, the “My Kind of Love” video gets a completely revamp with darker scenes that bring entirely new meaning to the track that peaked at #17 on the Official UK Singles Chart. The new clip was directed by Sanji Senaka and provides a visual intended to make an impact on society and they words, or bullets, to shoot people down.
Watch the alternate video for Sande’s “My Kind of Love” below: