The Weeknd Signs Black Atlass to XO Records & Releases “My Life” Video
Singer Black Atlass, also known as Alex Fuming, has officially signed onto The Weeknd’s ever-expanding XO imprint after bursting onto the scene with his smash hit, “Paris.”
He now joins an XO roster that includes NAV, 88Glam and Belly. In conjunction with the signing, he has also shared a new single a few days ago called “My Life” that finds him melodically transfixing on a love interest.
Besides his upcoming music career, the fashion world has taken a liking to Alex. He’s appeared as a model in The Weeknd’s Puma XO ads in the past, along with campaigns for Louis Vuitton, Saint Laurent, and Alexander Wang.
There will be big things to come from Black Atlass. Stay on the lookout.