Do you want to get your groove on with Bruno Mars?
The “Tresure” singer and his label, Atlantic Records, launched Treasure Dance, a website that collects Instagram videos tagged with #TreasureDance and inserts them into Bruno’s “Treasure” music video.
The site chooses from a pool of the newest 100 fan-submitted Instagram videos and displays the crowdsourced experience on a vintage television set.
Built by digital agency OKFocus (whose About Us section is epic), the site lets users skip any Instagram video with a click of a mouse. The experience is different with every visit.
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