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Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
Rihanna blasted the video-sharing company for the ad in a post on her very own Snapchat account. The pop star criticized the company for making light of domestic violence. She wrote:
— Nicollette Williams (@nicollettemw) March 15, 2018
Snapchat has since apologized for the ad. In a statement the company said, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
The company has been suffering major loses in the past month, especially after their latest update angered users. Kylie Jenner also put Snapchat on blast for their poor design in the new version. It’s going to take a lot for Snapchat to bounce back after these incidents.