Coca-Cola has announced that Jason Derulo will be creating the soundtrack to its 2018 FIFA World Cup campaign.
The two have teamed up to create the anthem “Colours”. The song celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.
Ricardo Fort, VP of global sports partnerships at The Coca-Cola Company added: “We know that the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup.”
