Ritchie White Designs Releases it’s First Collection of High-Fashion Eyewear and is Ready to Set the Fashion Industry on Fire
Baltimore, Maryland – May, 22 2012 – Ritchie White Designs, the newest addition to the luxury eyewear industry, announce the launch of their first collection of high-end sunglasses. The collection includes many styles of custom, hand-made sunglasses and uses an array of materials from glitter to spikes and chains in very unique designs.
Although there are many eyewear designers in the fashion industry, Ritchie White Designs intends to offer something fresh by designing cutting edge, artistic and glamorous sunglasses. Ritchie White, designer and CEO of Ritchie White Designs describes his style and says, ” I think it’s a little Chanel, it’s a little Versace and a little Jeremy Scott; just done Ritchie’s way.” He also adds,” I feel that my products are edgy and quirky with a hint of elegance.” Ritchie’s primary focus is designing to satisfying the consumer as well as himself; and say’s while designing, he pictures as many faces as he can and as many personalities that he can, just so he can get the vibe of the design just right. He describes his target costumer and says, “I feel that my shades are for people who embodies confidence, exudes sexiness and craves originality.”
Ritchie says he would not be able to function without the help of his team; who happens to be his cousins, Kea and DD. He describes their relationship and says,” it’s really hard working with your family because we are so open with each other and we hold nothing back but the advantage is that we trust each other so much, and we love each other very much; so it balances out.”
Ritchie White Designs intends to be a staple in the fashion industry and compels to be a brand that extends far beyond sunglasses. This first Collection of sunglasses is just what the doctor ordered in order to propel the newly founded fashion company into longevity in the fashion industry.
Ritchie White Designs was founded in October of 2011 and officially launched April 21, 2012 and Ritchie has recently been named the “King of Custom” by StyleCitizens.com
# # #
