Beyoncé’s daddy is a busy man! Music World Entertainment and Music World Music announced a partnership with MTV for a new reality series Breaking From Above, which features a hot all-girl group From Above. They are five thrill-seekers from the UK on the ride of their lives.
Ashley, Daisy, Seyi, Chelsey and Monique are all in their early 20s and have had various roles in the entertainment business, from singer/songwriter to featured dancer on the Kanye West tour, to lead vocalist in a UK girl band to dancer on a UK dance reality show. Now signed to the Music World Music label, it’s time for them to take it to the next level. Breaking From Above premieres in 160 countries the week of Nov. 13.
The five girls will be crossing the ocean to Houston, Texas for a much anticipated date with Music World Entertainment founder, president and CEO Mathew Knowles —a man who knows a thing or two about turning girl groups into gold. He’ll put the group through his trademark Star Power™ Boot Camp of hardcore physical, vocal, media and choreography training to emphasize the philosophy that made global superstars of his protégés Destiny’s Child: work, work and more hard work. But there’s a twist. When the girls get to Houston, they quickly learn that there are two new girls, Jasmine and Brandy, living in the house with them and they are now all in competition for a spot in From Above.
The pressure mounts over the course of their artist development camp, as the girls are put through their paces by famed choreographers, musical directors and a fitness instructor. And as Knowles remains very hands-on, especially when it comes to team-building and trust exercises, the studio beckons as the group start to develop their “sound.”
“Most reality shows are about putting together groups, this is the opposite,” he said in a recent interview.
Music World Music will release From Above’s debut CD, Breaking From Above, digitally on Dec. 12. The show’s theme song “Work,” along with their first single “Not the Same Girl,” will be released digitally on Nov. 29.
