Jennifer Lopez just pulled a boss lady move by outbidding Diddy for Fuse Network.
It has been reported Jennifer booked NUVOtv cable channel in the purchase of Fuse for $226 million.
Fuse, this music television channel reaches 73 million households. Only 32 million households carry NUVOtv, which makes this deal very essential for the network.
NUVOtv started off as SiTV in 2004, they later switched to NUVOtv. In 2011 the Latino community was the target audience.
According to CNN Money, “Jennifer Lopez’s production company creates a weekly music program for the network. ‘She is also a shareholder and serves as the company’s chief creative officer in which she works on programming strategy,production and marketing.”
The Hispanic community just knocked down another door, creating more opportunities for the future.
Dios te bendiga!!
