Kevin Ross has re-released the visuals for his Black Lives Matter themed single, “Be Great” featuring Chaz French. The devastating shootings in Baton Rouge, Dallas, Minneapolis, and Orlando have inspired Kevin to re-release this video.
The video follows a young black man whose brother was killed by law enforcement. The family and community mourn the loss of his brother in the midst of the community holding a Black Lives Matters rally. The young man decides to retaliate and avenge his brother’s death, but soon realizes that violence is never the answer and sees the officers for who they truly are-human beings.
“Unfortunately, fear plays a huge role in the relationship between black families and the police,” says Kevin. “Fear creates hatred, misunderstanding, and ignorance within both entities. Everyone wants to go home to their families. That should always be the bottom line. No one should ever feel like they are being hunted.”
“Black Lives Matter is a necessary statement and a movement that needs to be heard,” says Kevin. “I think our country has gotten so desensitized to black lives being taken that it’s not news anymore. The truth is that we’re all children of God and any time a life is taken by any man, it’s terrible and heartbreaking. I want my music to bring people of all races, religions, and sexual orientation together so we can wake up the world. Humanity needs love more than ever right now and what better way to deliver that message than through song.”
