2017 has been the most successful year of his music career so far with numerous placements and paid appearances coming in daily. Cash Clay Beats has five songs on YouTube with over 1 million views and a placement on the Migos Grammy-nominated album “Culture” which went platinum. He is also scheduled to appear on “Culture 2”. His single for K Camp “Racks Like This” is currently receiving national radio play and he’s being sought after by multiple labels. He was recently asked to discuss his experiences in “Welcome to the Industry” the “Turnt” documentary directed by @Mann_Are scheduled to be released in early 2018.
1) What goes through your mind creating R&B records versus your hip hop records?
It depends on the artist I’m working with because some R&B songs are recorded on hip hop records too. On the other hand, when creating traditional R&B beats, I like to play on emotions. Whether it a song about sex, club, your mother, etc… I want the music to reflect the emotions in the topic of the song. Hip Hop records I approach in a similar way but not as detailed when it comes to the emotions I like to play on with R&B records.
2) Is there much of a difference in your creative process when making R&B records?
The approach is very similar for example. With hip hop club beats, I want the music to reflect happy and hanging out emotions in my listeners. While in R&B records, I usually aim for more of a chill and sexy emotions. So primarily the difference is what type of emotions Im aiming for whether it be Hip Hop or R&B.
3) When did you start to put focus on your RnB sound? Any artist that influenced your sound?
I started to put a focus on my R&B back in 2009 when my friend Deraj Global said I cant make R&b beats. At that point I made it my personal challenge to become more than just an Hip Hop producer and I actually ended up getting R Kelly to record to about 5 of my beats a couple years after Deraj told me I cant make those type of beats. I grew up on R&B my influences are Michael Jackson, Usher, Jodeci, Boys 2 Men, R Kelly, Aaliyah, Mary J and Trey Songz just to name a few. I like to listen to whats top 40 on the billboard charts for some inspiration.
4) Where do you see your career heading in the next year?
I see my career expanding into movie, film, and billboard charting records. I see myself getting more placments with all generes of music not just rap. I see myself having a full production company, tittled Beat Cartel LLC, where I sign producers and songwriters. We have been headed in the brand building direction. So In a year or so we will be branded and become more vailuable as an independent production company. Im also launching our merchandice line. The Shirts are already in high demand. We expect to do very will.
5) What are you working on for the rest of 2017?
Im currently working on Migos Culture 2. Im working on new records with K Camp and starting a radio launch on his single Racks Like This produced by me. Im working very closely with Think it’s a Game Records. Working with Pretty much their entire label. Already have records with YFN Lucci ft Trouble, Q Money, Garren and Dmar Jackson. I have unreleased songs with 21 Savage and Mookey Mardigras scheduled to release late 2017. Working on Iman Shumpert, of the Cleveland Cavaliers, album. Im on a 20 city indie tour. I have interviews and magazine appearances lined up through the rest of this year. I scheduled to be apart of two music industry documentaries this year as well.
Here’s a sample of some of his dope R&B Beats: