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ILoveMakonnen lets acoustic soul glow in new “Rumor” video

ILoveMakonnen revisits his I LOVE MAKONNEN EP with a new visual for the acoustic remix of “Rumors” directed by Kyle Seago.

WATCH: https://youtu.be/93_WhFTzJqQ

Catch ILoveMakonnen at the Pitchfork Music Festival in Chicago’s Union Park this Friday July 17th at 4:35pm.

Makonnen Sheran is a self-made rapper, singer, and producer born and initially raised in Los Angeles, California before moving outside of Atlanta, Georgia following a custody battle. In Georgia, his mother helped him get into making and producing music. Unfortunate circumstances – a two-year period in which was under house arrest following the accidental shooting death of a friend – made him focus more on music, as well as on blogging and interviewing artists, which enabled him to hone his craft and network. From 2011 through 2013, Makonnen released several albums and EPs, including the first volumes in his Drink More Water series. He gradually built a reputation for his surreal and uncanny approach to singing and rapping. In 2014, Makonnen’s profile rose after Miley Cyrus postied an image of the I LOVE MAKONNEN EP to Instagram and Drake remixed and inserted himself into Makonnen’s “Club Goin’ Up on a Tuesday.” Makonnen would re-release the EP on OVO Sound where it’s lead single “Tuesday” would go on to be nominated for Best Rap/Sung Collaboration at the 57th Annual Grammy Awards.

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